Here's a block of text you can use to describe what your company does and what you're offering. A little depth, but not too much is good. Remember, people are skimming and have a need for speed. Make it easy to read, comprehend, and act on.
People love a good testimonial. It's like a trusted friend who already uses your product, loves it, and wants others to use it too. In fact, your product can't be beat. It's top notch. Head hauncho. Number 1.